Analysis Attitude Map Phase 
Allegiance Group
APRIL 15, 2024
This initial phase of research can give you and your direct mail fundraising partners a better idea of what your organization is working with, what the broader market of supporters value, and how you can stand out against peer organizations. Conducting a marketing opportunity analysis. Identify and define specific parameters.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 14, 2009
People take the ideas and start to do things with the idea – this phase is crucial in a new paradigm. It offers us a “Map” of how each story affects people and communities. It maps out our plans, our design, our work, the response, our redesign, our work, the response and the overall progress to crossing the Chasm .
Have Fun - Do Good
APRIL 25, 2007
Somebody else has got to save the polar bears, I've got to save myself," is sort of the basic attitude. and you kind of go through your rebel phase. One of the things that we realize is that when you try to talk to people of color, low-income people, marginalized folks about global warming, it is not high on the agenda.
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