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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

By varying the styles of your videos, you capture your audience’s attention in different ways. For a longer video, consider writing a script. You compile photos and videos of your organization’s work and set the montage to music. Communicating with your supporters in an unexpected way is a great way to get their attention.

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[Guide] Creating Video for Nonprofits

The Science Behind Engaging your Supporters

By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. Two-thirds of Americans get at least some of their news on social media and those platforms prioritize video content because it commands attention. Aside from music, the quality of your audio is really key.

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How To Turn Your Smartphone Into A Movie Production Studio In 6 Easy Steps

Global Giving

What is going to grab their attention? Try writing a script with a two-column approach. Like all good stories, your final script should have a clear beginning, middle, and end. A phone tripod or tripod app (to prevent shaky filming). Always pay attention to background noise. Find your story. What motivates them?

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4 Steps to Making Planned Giving More Effective Than Ever, Right Now

Connection Cafe

One of the interesting side effects of the widespread shutdown is that most people are getting fewer commercial emails and direct mail than usual, as businesses like hotels, restaurants, music and sporting venues, and travel agencies all put a halt to their marketing. You see a sample phone script for this call here.

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How To Create Explainer Videos That Donors Will Love

Nonprofits Source

They are short and to the point: People’s attention span isn’t very high ( some reports clocks it at 8 seconds.) They can be the first thing a person sees about your nonprofit; allowing its voice and message to come through with unique combinations of visual styles, music, and narrative. The more defined this persona is, the better.

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Jonny Goldstein's Shooting Techniques

Beth's Blog: How Nonprofits Can Use Social Media

Use a script: Write out your questions in advance and this keeps you on track. This video also incorporates some cell phone movie footage taken by Michael Marcotte, a news director at a public tv station. I think I'm ready to turn my attention to obsessing with the editing of the video in the editing program itself.

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[VIDEO] Raise More Money And Improve Donors Relationships Through Personal Branding

Bloomerang

And a lot of this content that I’m talking about today is in my book called “Cloudburst” on fundraising, you’ll find scripts and things in there you haven’t ever seen before. They’ve done a lot of studies about bad breath and people’s attention. And it like goes to zero, that’s one.

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