Nonprofit Tech for Good

DECEMBER 20, 2018

Videos with Mobile In Mind. You really only have a few seconds to grab attention. Get their attention with a “hook” (i.e. something that grabs the viewer’s attention) and then get to the point. When Hurricane Harvey hit last year, ShelterBox USA wanted to act fast. Grab the viewer’s attention at the jump.

Social Media 261

Social Media Video Marketing Practice 261

Bloomerang

OCTOBER 23, 2023

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. This is especially true for mass marketing messages and broad fundraising appeals for monumental events like hurricanes or earthquakes.

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Raise Fund Disaster Images 93

The Nerdy NonProfit

SEPTEMBER 12, 2017

on a Monday, while forms about donations received the highest amount of attention about 2:30 p.m. If you have a blog post highlighting the impact recent hurricanes have had on the state where you’re headquartered, publishing it might be most useful on a Monday morning, based on the above research. Pay attention to usability.

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Web Nonprofit Hurricane Attention 130

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

With the recent changes Facebook is making to the algorithm, this makes our videos all the more important since we have our most passionate supporters in mind when creating them. They put around $200 to advertise their video to maximize its reach, given Hurricane Harvey’s prevalence on social media. Storytelling is key for shares.

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Profit Video Facebook Marketing 86

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2017

The parade of bad news: gun violence, hurricanes, earthquakes, nuclear war, fake news, and more. The amazing story telling went viral – bringing a lot of attention and donations to the nonprofit, but also helped Hank find a forever home. Recently, my social media feeds have been anxiety producing, if not downright depressing.

Social Media 80

Social Media Examples Practice Media 80

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 13, 2012

As Hurricane Sandy was barreling up the Atlantic coast of the United States, a husband and wife in their early 90s, frail of body and mind though resolute (some would say stubborn) of spirit, finally gave in to the pleadings of their family. But her mind is keen and she is making sure she gets estimates in advance.

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Network Build Sierra Leone Hurricane 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

September is Preparedness Month: We know that September is usually a bad month for hurricanes and other natural disasters. Mashable has dubbed it one of the best places to watch great minds in action. To learn more about it, join the Mozilla crew and friends for a Twitter chat next Monday evening. blog here and here.

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Nptech Social Media Ning Media 91