Remove Attention Remove Brain Remove Sound Remove Statistics
article thumbnail

Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. It is based on reciprocity.

article thumbnail

Your Best Face Forward: How to Avoid the Most Common Non-Profit Website Mistakes

Byte Technology

Indeed, with the Internet now funneling so much information into our brains on a daily basis it’s easy to get lost in the cacophony of the web and the short attention spans it’s created. Does it grab people’s attention immediately? And that fight should begin at that most holy of public spaces: your website.

Profit 100
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Next-Level Fundraising with Nonprofit Psychology

NonProfit Hub

One interesting finding is that the human brain actually learns best in relaxed concentration. That may sound like one heck of a buzzword, but it basically means that people retain new information when their body is relaxed but still alert enough to be engaged.

article thumbnail

How to Improve Your Mediocre Fundraising Copy

Achieve

But here is where I’m different from most of you: I actually read every letter I get so as to better understand why I should pay attention and whyI should (or shouldn’t) give to an organization. Some of that impatience has to do with all the numbers and statistics I’m asked to process. Sound familiar?

article thumbnail

[VIDEO] 5 Must-Do’s of Year-End Fundraising Success

Bloomerang

And I’m on the upswing, so if I sound a little groggy, that’s why. I think our days and our brains can sometimes feel like this calculation. . We are competing for attention at a level we have never seen in our lifetimes. I know that thank you calls sound time intensive. Steven: Yes. ” Thank you.

Video 95
article thumbnail

How To Train Your Attention and Be Effective When Working Online

Beth's Blog: How Nonprofits Can Use Social Media

How long can you pay attention when working online before your mind wanders? According to the Statistic Brain site list of attention span stats , in 2000 we had a 12 second attention span compared with an 8 second attention in 2013. What’s making our human brains like those of gold fish?

Attention 136
article thumbnail

[VIDEO] Keeping Your Donor Database Healthy, Wealth, and Wise

Bloomerang

Well, your database, I’ve said this, your database is like your brain, right? Like your fundraising brain. Now, 50% of people pay more attention to direct mail than to any other marketing channel. I don’t know what it is statistically nationally. Now, are they even paying attention to it? Look at that.