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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.

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Great reads from around the web on June 15th

Amy Sample Ward

Semphonic Web Analytics Consulting: The X Change Non-Profit Analytics Challenge – "The Non-Profit Analytics Challenge is a rare opportunity for the brightest analysts in the digital measurement field to collaborate & assist non-profit organizations to optimize their websites.

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How To Create Explainer Videos That Donors Will Love

Nonprofits Source

Think for a second, how many videos have you watched this week? If your browsing habits are anything like the majority of people’s, chances are you see at least a couple of videos every day. Video content has grown to be so ubiquitous that you’d need to go out of your way to avoid watching them. What Is An Explainer Video?

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Social Media and Cute Dogs Go Mobile And Other Cute Animal and Nonprofit Tales

Beth's Blog: How Nonprofits Can Use Social Media

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser.

Turkey 101
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NpTech Tag: Socially Responsible Idol, Nptech Meebo Chat at PDF Conference, and Personal Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

Marshall Kirkpatrick's Comparing 5 Ways To Tag Videos hit dig popular. Fight Hunger shares the results and learnings from its Second Life fundraising event "Walk the World." Katrin Verclas at NTEN is in love with Google Analytics V2 and so is Laurie Quinn. A roundup of five online video editing suites.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

bonus: she includes video and slides}. If you’re a fan of the trilogy, you’ll understand: 5 Important Marketing Lessons Nonprofits Can Learn From The Hunger Games. What would your nonprofit showcase in a 15 second video? And you have to tell them well. This one I particularly like, and not just because I wrote it.

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