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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

Billboard’s audience, presumably, is passionate about songs and lyrics given it is the source for music charts, news, and events. Here’s another example of how Billboard is using nostalgia in its tweets: This Week In Billboard Chart History: TLC Takes ‘No Scrubs’ To No. Craft good headlines. Be visual. “If

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this.

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5 Tips to Make Your Website Get Better Search Rankings

Tech Soup

Load keywords in all the important places — page titles, meta descriptions, and headlines. You also need a headline that is similar to the page title. Make sure you properly format headlines with an "H1" (headline one) tag. James Metzger is TechSoup Global's online marketing and analytics manager.

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Elevate your association’s annual report to connect with members and stakeholders

Nimble AMS

5 ways to elevate your association’s annual report Do you want to advanc e your annual report beyond the necessary facts and analytics? Create a compelling report and show off your organization’s influence by leveraging exciting headlines, bright graphics, and photos. Make your report stand out with the right tools.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Why reason alone doesn’t work in fundraising suggests that appealing to your supporters’ analytical nature isn’t enough to inspire a gift. Frogloop’s Allyson Kapin gives advice on how to get on your target audience’s radar by improving image content. John Haydon simplifies the science of giving.

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