How are you using metrics, benchmarks, and experiments to improve your Facebook presence?
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2010
To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. I have not done this yet. This would be useful to help identify influencers.
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