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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). 8) Get to know your Twitter Analytics Dashboard.

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New Facebook Benchmarks: An Extra eNonprofit Benchmarks Report from NTEN and M+R

NTEN

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

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Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance.

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. I have not done this yet.

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14 Mobile Marketing Statistics Your Nonprofit Needs To See

TechImpact

Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). O2 – “Mobile life report” UK (2013).

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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.