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What Is the New ‘Google Tag’ in Google Tag Manager, and How Does it Impact Your Nonprofit’s Google Analytics 4 Setup?

Media Cause

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. For fun, have them also prepare a 30 minute presentation for the organization.

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8 Best SEO Tips for Nonprofit Strategy in 2024

Whole Whale

A great tool for this is the Google Keyword Planner – part of the AdWords toolset. Below you can see how this shows up in our annual traffic in Google Analytics: 3. Use A Proper CMS With Tags CMS stands for content management system. You can use tools like Experte mobile test and Pingdom to test your site speed.

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Eight Things Nonprofits Should Know About Google AdWords

Forum One

Well, with Google AdWords you can. However for those organizations wishing to go the extra step, Google AdWords allows you to market your site on a pay per click agreement in areas on the web users are already looking for content related to your's. There Are More Adwords Networks. Google Grants = Free Money.

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Technology is all about the Eyeballs

NTEN

Take Google's AdWords grant program for instance. Anyone who has spent time in AdWords knows it takes time to learn what a Quality Score means and even more time to find the right keyword that is well targeted but yet drives enough traffic to be worthwhile. Google AdWords grant for driving web traffic.

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Listening Literacy Skills: What keywords or phrases have brought you some insights?

Beth's Blog: How Nonprofits Can Use Social Media

If you are using an analytics software program like Google Analytics, run a search engine referral report and see what words people are actually typing into search engines to find your site and try using some of these. Or the Goolge Adwords Keyword tool. So, if apply the so what test: 1.) Tags: listening.

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The Best Productivity Tools (Part 2): Favorites Revealed

Tech Soup

Web Analytics. Google Analytics is probably the easiest and most widely used analytics tool, and formidable when combined with Google Webmasters. Google Tag Manager helps you add little bits to sites; for example, you can track conversions from social media onto your site. It's a must-have for all nonprofit websites.

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