Amy Sample Ward

MAY 17, 2011

Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. Highlights.

email 169

email Marketing Nebraska Omaha 169

Care2

MAY 11, 2011

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Building buzz and press for an advocacy action. Building local chapters. A co-branded advocacy road trip could help you realize the seed of a larger partnership.

Advocacy 72

Advocacy Community Build Storytelling 72

Care2

JANUARY 24, 2013

Say good bye to "online fundraising" and "offline fundraising," there is only fundraising. She directs Food & Water Watch's Online campaigns, as well as overseeing the integration of multi-channel fundraising and advocacy efforts. Make 2013 the year your fundraising comes of age.

Channel 66

Channel Social Media Integration Wyoming 66

NTEN

AUGUST 1, 2011

Purpose: Fundraising, education, advocacy. In Find the Future, the New York Public Library pairs online and offline activity to get the audience to explore the library’s offerings by sending them on a scavenger hunt throughout the collection. Save the Bay: Battle for the Bay. New York Public Library: Find the Future.

Game 100

Game Problem Fund Volunteer 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Chapter 6 of Measuring the Networked Nonprofit focusing on examples of how you measure engagement which begins with formulating your engagement model. grist.org’s key results are: Footprint: The reach of their activities, both online and offline. In the for-profit world, it is called the sales funnel.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

In addition, all of the successful social efforts in the connected age happen both online and on land – see Moms Rising’s onesie campaign , Surfrider’s advocacy efforts , the Humane Society’s Spay Day efforts on Facebook and on land. She Jillian York’s critique. We have a good deal in common, even if we live hundreds of miles apart.

Offline 116

Offline Social Media Network Org 116

Nonprofit Tech for Good

JANUARY 30, 2012

Ideal for organizing regional chapters, activists, or special events, Meetup makes it easy for nonprofits to organize supporters online to then meet up face-to-face offline. Simply plug in your nonprofits’s website URL and you can seen cached versions of your site going back to 1996. Meetup :: meetup.com. TweepsMap :: tweepsmap.com.

Fun 265

Fun Resource Mobile Social Media 265