Advice Mail Rate Spam 
Bloomerang
MARCH 13, 2023
The average nonprofit email open rate is 23%. 85% of all emails are spam. Practical advice: How often to message people? Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). More is more.
Bloomerang
MARCH 13, 2023
The average nonprofit email open rate is 23%. 85% of all emails are spam. Practical advice: How often to message people? Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). More is more.
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Nonprofit Tech for Good
OCTOBER 5, 2011
By default, logging in regularly to approve new members also makes you a better group manager, because while you are logged in, you should also be participating in discussions and managing spam. Requiring approval to join forces you to be engaged in your group on a regular basis and take responsibility for monitoring spam.
Roundtree
FEBRUARY 14, 2022
My one piece of advice to my daughter and son-in-law at their wedding was “never assume what has never been said.” Scratch a personal thank you across the top of every donor receipt that goes into the mail. If your organization’s communication style is sporadic, then don’t be surprised when your donor retention rate is sporadic.
Connection Cafe
AUGUST 7, 2017
GivingTuesday 2017 Webinar Series : Stay up to date with advice, how-tos, and more in the coming months with this webinar series. The New Normal in EOY Multi-Channel Fundraising : A successful marketing strategy has expanded beyond direct mail and email. Preparing your database. Use these tips to create a solid plan for Facebook.
Tech Soup
FEBRUARY 6, 2012
TechSoup’s Elliot Harmon has great articles on developing your first website and how websites work , full of tips, advice, and in-depth information to help you make the best choices. offers built-in word processing, mail merge features, and safeguards to prevent duplicate records. Don’t let this happen to you!
Connection Cafe
MAY 4, 2017
At the time it did not seem that this change would have a demonstrable effect on open and click-through rates. We don’t know how Google’s algorithm—or mix of rules—is determining whether or not a specific message will be delivered to the in-box or filtered into a spam folder.
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