Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2012

Multi-Channel Fundraising = Optimism. As you can see, nonprofits that implement fundraising strategies that include multiple channels have a lot more confidence in their ability to raise the funds they need to deliver on their mission. Question: How do you plan on using a multi-channel fundraising approach in 2013?

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Challenge Strategy Fundraising Channel 115

Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

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Online Giving Offline United States 36

Care2

FEBRUARY 20, 2013

The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process. With the right tools and techniques, social media can play a critical role in your campaign. If you are looking to squeeze in a few events this week, check out my top 5 must attend events.

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DC Social Media Media Social 61

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

2: Use listening techniques to develop a deep understanding of the audience. Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king.

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Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We started with key results and worked backwards to technical assistance goals: Kids get health care coverage Policies are adopted More attention from policymakers. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation on Twitter.

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Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

The first steps are simple once you have policy/philosophy in place and the right mix of bottom up/top down adoption or acceptance of social media. Here's how the Red Cross handbook states it: Step 1: Get Social Media Savvy Initiate personal social media use: Explore the tools you’d like to adopt by using them in your personal life first.

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Social Media Culture Personal Social 63

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records. I appointed two Twitter advocates who live Tweeted the discussion and also verbalized questions and comments from Twitter, providing a link between online and offline.

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Knowledge Seattle Social Media Measure 97