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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Use insights from the motivation-based research to create donor personas—or an archetype of your ideal donor that defines their basic characteristics like demographics, preferences, and attitudes.

Mail 52
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The Ultimate Online Fundraising: Guide + 10 Top Ideas

Bloomerang

Your nonprofit can expand its reach and encourage additional contributions, and your supporters can more easily donate to your cause. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI).

Ideas 99
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Groundswell Book Club Part 3: Energizing

Museum 2.0

They start by discussing the ROI of word-of-mouth recommendations. And allowing people to share their views gives them a venue to contribute their enthusiasm toward the institutional cause of celebrating the museum. In other words, find your fans, and empower them to sell for you. Do reviews and ratings really convert to sales/visits?

Museum 20
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How Corporations Can Improve Workplace Giving without Increasing Administration

Givinga

Changing employee attitudes and an increased emphasis on corporate responsibility has made workplace giving essential to business. But employees don’t just want businesses to donate; they want to see meaningful contributions to causes. Unfortunately, not all charities fit the bill, which can cause legal and tax challenges.

Giving 40
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Why Cultivating Sustained Giving Makes Our Nonprofits Better

Connection Cafe

If you have an incredibly efficient, high ROI way to reach and ask a large number of new donors for money, this approach works great. However, most of us find this is only viable if our cause addresses big, global emergencies or frequent short term stretch goals—things that tug the heartstrings of the masses. Not happening.

Giving 42
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The Frogloop Interview: Sheeraz Haji - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Cause marketing? And what are the major changes you have witnessed in those years?

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The Frogloop Interview: Sheeraz Haji - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Cause marketing? And what are the major changes you have witnessed in those years?