What iOS 17 Tracking Changes mean for Digital Fundraising
M+R
DECEMBER 8, 2023
They pass important information to your CRM or analytics tracking system and website. UTMs are specific to Google Analytics. Lots of people are worried that this will strip out all of their tracking and they’ll never be able to source a donation ever again—a.k.a. the nonprofit fundraising apocalypse. Don’t worry, it’s not that bad.
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