Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. Have they taken action on your issue in the past?

Analysis 105

Analysis Audience Test China 105

Qgiv

JANUARY 16, 2024

Fun Team Events | Best software for entertainment activities Fun Team Events blends entertainment and philanthropy by offering a distinctive and enjoyable avenue for your donors to support your cause. What we love about Mailchimp Mailchimp excels in collecting donor data and transforming insights into actionable strategies.

Software 52

Software Tools Management Registration 52

DNL OmniMedia

APRIL 15, 2024

Incorporate Clear Calls to Action If a member visits your nonprofit website, they should know exactly what you want them to do. By placing calls to action (CTAs) on your website. This could include discussion forums, live chat support, or interactive polls and surveys. How can you accomplish this?

Websites 52

Websites Experiment Tips Poll 52

The Modern Nonprofit

AUGUST 30, 2023

Estimated Reading Time: 7 minutes END-OF-YEAR EVENT FUNDRAISING The final quarter of the year unfolds with a blend of reflection and anticipation. Leave everyone at the event with a clear action item: share the message, take action, or sign up to fundraise for your big end-of-year appeal.

Fundraising 52

Fundraising Virtual Game Hosting 52