Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data
Connection Cafe
JUNE 25, 2010
Author: Jordan Viator. For example: define goals such as raising certain amount of funds on a specific social fundraising campaign or set a goal of getting a pre-defined number of people to take action. Measure actionable items. Was the recent direct mail you sent worth the investment? Specific and easy to assess.
Let's personalize your content