Action Audience Benchmark University 
M+R
APRIL 24, 2024
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. About a quarter of nonprofits had active peer to peer mobile messaging programs in 2023, driving event attendance, recruiting volunteers, and generating donations and advocacy actions. The 2024 M+R Benchmarks Study is here!
NetWits
NOVEMBER 29, 2011
While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *.
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Forum One
JUNE 9, 2023
The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters.
NTEN
AUGUST 5, 2014
Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Let that inform your decisions on what channel(s) to use to reach your audience. To learn this, test as much as you can in order to get to know your audience well and understand what resonates with them.
Tech Soup
MARCH 28, 2016
You know that telling your story is an important way to connect your organization with your constituents and move people to action, but HOW? Drive people to action! Help your audience understand where you are in your story. Compel people to action right NOW. Use these steps to craft a WOW video for your nonprofit!
Allegiance Group
FEBRUARY 14, 2023
This graph shows the cumulative value of a donor acquired in FY18 Once you have completed a donor acquisition campaign, you will use that cost to acquire as a benchmark metric that you will optimize to get the most donors for the least cost in subsequent campaigns. Understanding your target audience starts with knowing your loyal followers.
Connection Cafe
AUGUST 25, 2017
I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. How should a nonprofit balance website content and calls to action ? Having content available in different forms for different audiences to interact with and share can really increase impact.
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