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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Seven Random Metrics to Improve Your Nonprofit's Communications

NTEN

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

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How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

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Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. How Do I Use Metrics with My Event? Key Numbers in Peer-to-Peer Fundraising.

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GivingTuesday Prep: Everything You Need for 2023

Qgiv

Created in November of 2012, GivingTuesday is a global movement to inspire generosity around the world. Despite this, GivingTuesday’s Look Back report shows that GivingTuesday provides a donor acquisition growth rate that is 4.4x It’s that time of year to start your 2023 GivingTuesday prep!

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3 Mobile Trends on the Horizon for Nonprofits

Connection Cafe

Mobile Analytics. It’s often tough enough for nonprofits to make sense of web analytics. Questions like: What are your mobile donation form conversion rates? What are your email click-through rates on mobile devices? It’s soon going to become even more important for nonprofits to track these baseline metrics.

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

Alliance Magazine, September 2012. Alliance Magazine, September 2012. Also, in some places of the world there is lower adoption rates of social — for example in very rural areas of the developing world – where this data would not be useful for informing a funding strategy. Larry McGill, “ Data for Good.”