2011 Mobile ROI Site 
Nonprofit Tech for Good
DECEMBER 13, 2010
Mobile: m.nature.org. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. What is on your To Do List for 2011?
Nonprofit Tech for Good
NOVEMBER 29, 2010
We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.
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Nonprofit Tech for Good
NOVEMBER 28, 2011
Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. However, as I travel the country this year giving trainings on social and mobile media to nonprofits of all sizes, I’m somewhat flummoxed that the No. ” moment to trickle up.
Nonprofit Tech for Good
FEBRUARY 1, 2011
From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites.
Nonprofit Tech for Good
JUNE 8, 2011
Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Absolutely not!
Nonprofit Tech for Good
DECEMBER 5, 2010
Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. One of my goals for 2011 is to better track the amount of time I spend on social media posting, planning, etc, and measuring that against actual engagement, as measured by: donations (via special source codes) and engagement (comments, reTweets, etc).
Care2
DECEMBER 28, 2010
What fundraising strategies will be a game changer for nonprofits in 2011? Apps are fine, but nonprofits seriously need to invest in mobile versions of their sites. You don't have to translate your whole site, but be strategic about what content mobile browsers want, and what you want mobile browsers to see.
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