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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Not following on a 1:1 ratio on Twitter.

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Facebook Metrics Nonprofits Need to Know

Care2

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000.

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Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

For example, you could collect number of fans or the post to like or commenting ratio – without having to survey other organizations. If you wanted to gather information that isn’t publically available, you could collect useful data points in a survey using a free tool like Google Forms. Benchmarking Study by Devon Smith.

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HOW TO: Get Your Nonprofit Started on Snapchat

Nonprofit Tech for Good

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. As we have learned in the past with Facebook, Twitter, and Instagram the early adoption phase is when new communities grow the fastest. Do not make snap judgments about Snapchat.

Mobile 100
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The Nonprofit Gender Gap Still Exists—What We Can Do About It

NonProfit Hub

As a nonprofit professional, I work in a sector where the vast majority of workers and volunteers are women— 75 percent as of 2011. Almost half would be a great number, if the gender ratio in the industry were equal. Let’s talk about why this is a problem, and what we should be doing about it. The Problem Exists Across the Board.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Upload more photos.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Upload more photos.