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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel. 2011 Multichannel Fundraising Report.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. 2011 Internet and Multichannel Giving. Download Now!

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Great reads from around the web on June 6th

Amy Sample Ward

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." Channels covered included online, direct mail, telemarketing and canvassing." The full report is here.

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3 Tips for Staying Organized While Planning Your Auction

Achieve

This could involve email, direct mail, video, social media, and more. meetings throughout the process, maintaining an overall planning calendar, and setting benchmarks to make sure everyone’s hitting their goals. Jeff Porter, Founder & CEO of Handbid, has spent 18 years in the nonprofit industry. productive. !)

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The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

NetWits

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Direct mail and other offline fundraising sources are still the most effective ways to raise money – by a long shot! Are you searching for ways to raise more money?

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How-to: Manage Your E-mail Campaigns (and Be a Good Guest)

NTEN

Many nonprofits treat their email program as simply a digital version of their postal mail efforts. With inbox competition increasing and recipient patience dwindling, the nonprofits that succeed this holiday season and into 2011 will remember one thing: email is about the needs and wants of the recipients, NOT those of the organization. .

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Multichannel Givers: The Key to Online Fundraising Success

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report. i.e. Direct Mail. 2011 Multichannel Fundraising Report. Download Now! A Simple Approach.

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