The Surprising Truth About Online Donors and Offline Fundraising
NetWits
AUGUST 8, 2012
to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel. 2011 Multichannel Fundraising Report.
Let's personalize your content