AFP Blog

APRIL 28, 2011

CharityVillage Research: Benchmark Study Shows Online’s Strength : "Web-based fundraising is coming of age. That’s the conclusion of the 2011 Convio Online Marketing Nonprofit Benchmark™ Study, which evaluated the results of nearly 600 nonprofit organizations that use Convio's software.

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Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

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Marketing Tips Online Analysis 55

Connection Cafe

JULY 7, 2011

The following post is by Sheetal Persaud at hjc New Media , a Convio partner in Canada. Since 1992, they have expertly worked with nonprofits to bring online and other channels together. Convio’s Online Marketing Benchmark study shows that the average organization only has 6.42% of their advocates also donating.

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Connection Cafe

MARCH 20, 2012

In part 1 of Mobilize Those Mobile Eyes , I wrote about the different facets of the mobile channel that your organization can use to engage your constituents. Because you cannot buy a list of the mobile numbers for your constituents, you will have to obtain opt-in through existing channels. Author: Guest Blogger.

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Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

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Connection Cafe

MAY 6, 2011

Guest blog alert : The following post was contributed by Donna Wilkins of Charity Dynamics , a Convio Solution Provider. However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Fast forward to 2011, the age of smartphones, social media and 3D television. Author: Cheryl Black.

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