NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 144

Benchmark Internet Report Giving 144

Care2

JANUARY 30, 2012

In January of last year I wrote up a quick summary on how some of our clients' end-of-year fundraising campaigns did vs. the prior year, and I thought it’d be nice to repeat the exercise to see how nonprofits fared in 2011. Lower average gifts – 79% had lower average gifts in 2011 vs. 2010.

Fundraising 67

Fundraising Benchmark Rate Aggregator 67

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. based national nonprofits in 2012. percent to 4.5

Rate 235

Rate email Ideas Trend 235

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

Tech Soup

MAY 22, 2012

While it does not yet amount to the bulk of fundraising for most nonprofits, online giving grew by 13 percent from 2010 to 2011. The only vertical experiencing a decline from 2010 to 2011 was International Affairs organizations. Looking to help your organization get better at raising money online? Look at Web Traffic.

Results 44

Results Online Donor Fundraising 44

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

Each type dictates a different process and therefore requires different measurement and analysis methods. In some cases, money also exchanges hands such as in innovation challenges where you might be seeking a solution to a complex R&D problem and provide an award to the solver. Work completion is clearly a goal as is accuracy.

Measure 104

Measure Aggregator Platform Consultant 104

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Results: Money, time, or other tangible tesult that can be converted. Some struggle to find an attainable number. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. Capacity: People, content, work flow, learning.

Social Media 129

Social Media Media Social Chart 129