Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
We focused on the science and policy. At the 2008 conference, I attended a session presented by Farra Trompeter of Big Duck Consulting. She got back to me quickly and said what we wanted to do sounded like a great fit for their Brandraising program. Sounded perfect. We focused on the patient. How cool is that?
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