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Querying the Environment: A Smart Model for Pull Content

Museum 2.0

This project in Avesta, Sweden, in which visitors use special flashlights to explore a historic site and reveal interpretative content of interest, is an elegant example of how museums can innovative the label experience. First, a little explanation about "pull" content techniques. Which brings us back to Sweden.

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Groundswell Book Club Part 3: Energizing

Museum 2.0

One of the most clever no-tech ratings system I've heard of is at a library in Sweden. I've written before about how this technique is used extensively in the gaming community to energize "community influencers" who both evangelize to other gamers and offer their feedback to game providers.

Museum 20
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SXSW: What Social Media Analytics and Data Can’t Tell You

Beth's Blog: How Nonprofits Can Use Social Media

We discussed how social media analytics can provide some great information on your existing social media followers, but at the same time, there are gaps that need to be filled through other techniques. Please Retweet! Look at the friendly, smart and sexy people at #smdata panel! sxsw pic.twitter.com/VTGXGnD1Ww. The room was packed.