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Querying the Environment: A Smart Model for Pull Content

Museum 2.0

This project in Avesta, Sweden, in which visitors use special flashlights to explore a historic site and reveal interpretative content of interest, is an elegant example of how museums can innovative the label experience. First, a little explanation about "pull" content techniques. Which brings us back to Sweden.

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Groundswell Book Club Part 3: Energizing

Museum 2.0

But this traditional model is private, building relationships between individuals and the museum rather than individuals and the world. One of the most clever no-tech ratings system I've heard of is at a library in Sweden. Tags: Book Discussion: Groundswell marketing membership. How do you support your biggest fans?

Museum 20