Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Some interesting questions that popped up looking at this chart: Does this mean that in the beginning we get insight but not $, and in the end we get $$ but not insight?

ROI 50

ROI Social Media Reflection Question 50

Neon CRM

SEPTEMBER 1, 2023

Now, let’s say that, during a proposed budget review, you notice that the board has cut funding for a top-rated yearly educational program with your constituents. Metric Formula or Method Outcome achievement rate This is the percentage of attempted outcomes successfully achieved. 1-5) or as a percentage.

Guide 52

Guide Business Support Metrics 52

Bloomerang

JUNE 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Supporters will navigate to a donation page, but if it’s too lengthy or asks too many questions, they may end up leaving the page without donating. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Ideas 96

Ideas Guide Online Fundraising 96

Get Fully Funded

FEBRUARY 23, 2022

Yes, it is also the most effective channel for fundraising (including a higher ROI than events). That begs the question: how can you consistently add new subscribers so that you can offset email list churn and ultimately grow your donor base? Following question one (what is your guiding principle?),

Question 69

Question Effective Donor eBook 69

Bloomerang

JULY 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Before the demos, compile questions you have about using the software solution. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Ideas 79

Ideas Online Fundraising Tips 79

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Qgiv

JULY 21, 2022

Remember, it’s not always about the ROI. The KPI goals (Key Performance Indicators) that gauge your success will vary for these campaigns and would include: Click-through-rate Conversion rate Impressions Website traffic Attribution & direct donation revenue. Pro tip: don’t ignore your website conversion rate.

Channel 59

Channel Marketing Fundraising Nonprofit 59