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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. And the only way to know is to test.” Research backs this up. Any number of variables can influence these metrics.

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. In a previous post we discuss the importance of making sure your nonprofit’s emails are optimized for the mobile user.

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Lame spam of the day: Raw spam merge text

Robert Weiner

Some newbie spammer posted a message on my site that shows the contents of their spam merge database. I recognize so many snippets that have appeared in my spam folder over the years. { {I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours today, yet I never found any interesting article like yours.

Spam 131
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4 Ideas for Activating Your Donors Over Email

Network for Good

When we think about experimentation, consider something like what in marketing is known as ‘A/B testing’: Let’s say you’re sending out our newsletter and you split your group of 1,000 people in half; 500 get one version of the newsletter and 500 get another. Tip #1: Experiment. Then, track those different groups.

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4 Ideas for Activating Your Donors Over Email

Network for Good

When we think about experimentation, consider something like what in marketing is known as ‘A/B testing’: Let’s say you’re sending out our newsletter and you split your group of 1,000 people in half; 500 get one version of the newsletter and 500 get another. Tip #1: Experiment. Then, track those different groups.

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Text Fundraising: The Ultimate Guide

Qgiv

When researching text fundraising , you may see it referred to by many different names, including text to donate, text to give, SMS fundraising, text giving, mobile giving, or text to pledge. If your nonprofit already has a system in place, check to see if it supports mobile giving. Develop messages that are short and to the point.

Guide 52
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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

To compensate for these changes in individual behavior, digital campaigners have had to up their testing and innovating game to new levels, and bite the bullet and send more email than ever before. Having a tool that allows for easy segmentation and testing is key to improving email deliverability. Mobile list size grew by 35% in 2017.