Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Don’t change just for novelty’s sake.
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