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Accessibility on Social Media

M+R

Maybe you’ve made a language guide to be mindful of how your chosen words may fall short of respectful representation. As video content on social media continues to reign supreme and audio-only content, spurred on by Twitter Spaces and Clubhouse, grows, it’s important for nonprofits to prioritize accessibility when publishing content online.

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Upworthy Type Headlines: To Like or Dislike?

Care2

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. Just because this tactic works for Upworthy (who is driven by a ton of testing on their own website) does not mean it will work for your organization.

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Geek Heresy

Beneblog: Technology Meets Society

A mentor is going to have a more powerful impact over somebody than YouTube videos. Something that any geek that aims to do social good must keep in mind! His biggest prescription is around connecting with these human forces. A great teacher is going to be better than a software program on a laptop or tablet.

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

With old class photos, you can leverage memes like “ Throw Back Thursday , like in this example from Reshet Ramah , a network of alumni from across the globe. Make up your own nostalgia meme. Be sure that you test, test, test to see if there are certain types of questions that work best for engaging your alumni.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme. That said, keep in mind that large nonprofits are spending tens of thousands, if not hundreds of thousands, of dollars each year on Facebook Ads and they have it down to a science.

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How to Plan a Simple Yet Powerful Giving Tuesday Campaign

Get Fully Funded

And your messaging must be clear and inspiring, supported by an image or video that tugs on heart strings. Add a short description of what you’re raising money for, photos or video of your organization in action, and a donation form where the Ask amounts reflect what you have on your graphic. Share a thank-you video.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? instructional video. And who may be able to influence those actors in their decision-making? Consider the different ways you might measure the success of a specific process (e.g. Feedburner.