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Accessibility on Social Media

M+R

Maybe you’ve made a language guide to be mindful of how your chosen words may fall short of respectful representation. Video-first platforms like YouTube have provided auto-captioning for quite some time now, while Tiktok launched it in April of this year and Instagram is testing functionality in Stories. Capitalizing Hashtags.

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Upworthy Type Headlines: To Like or Dislike?

Care2

Just because this tactic works for Upworthy (who is driven by a ton of testing on their own website) does not mean it will work for your organization. However, trying to amp up your creativity with headlines and testing them to see if they resonate with your audiences is something you should always be investing resources into.

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Geek Heresy

Beneblog: Technology Meets Society

Something that any geek that aims to do social good must keep in mind! And that tech innovations are not done to people, but intimately depend on people for any impact they successfully make.

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

With old class photos, you can leverage memes like “ Throw Back Thursday , like in this example from Reshet Ramah , a network of alumni from across the globe. Make up your own nostalgia meme. Be sure that you test, test, test to see if there are certain types of questions that work best for engaging your alumni.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme. That said, keep in mind that large nonprofits are spending tens of thousands, if not hundreds of thousands, of dollars each year on Facebook Ads and they have it down to a science.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? Targeting a very specific audience will make it easier for you to address the specific problems faced by that audience, and for your message to make a real connection with them. Google Analytics.

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How to Plan a Simple Yet Powerful Giving Tuesday Campaign

Get Fully Funded

Finally, test everything before you launch your campaign to make sure it’s working correctly! If you keep the content short and focused on the mission, people won’t mind. Go ahead and write the thank-you email that automatically goes out when people give. Will people unsubscribe when I send so many emails? .

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