NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. But why aren’t more organization’s doing it? In MultiChannel Donors: Real?

Channel 118

Channel News Mail Blogger 118

NTEN

SEPTEMBER 24, 2009

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. Imagine a scenario when a check arrives in the mail as a result of a direct mail campaign. That supporter may receive a hand-written thank-you note back via mail. Is he or she added to a direct mail list?

Donor 84

Donor Online Mail Social Network 84

NTEN

MAY 5, 2011

Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free! ] But raising funds online is not about technology, any more than raising funds through the mail is about paper. Small improvements to the online experience can make a big difference in donations.

Relationship 89

Relationship Studies Network Online 89

NTEN

SEPTEMBER 19, 2011

We'll cover the how-to of integrating direct mail – still the biggest giving channel – with on-line giving and social media tools in your fundraising campaigns at " Fundraise Everywhere: Coordinating Your Campaigns & Appeals ". > Learn more about "The Email Fundraiser's Toolkit".

Fundraising 59

Fundraising Mail Offline Channel 59

NTEN

JUNE 8, 2011

Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. Donors acquired by direct mail very rarely convert to online giving channels. The lesson? As usual, it's not simple or pretty. We need to work in both channels to make the ask.

Donor 58

Donor Offline Mail Channel 58

NTEN

MARCH 26, 2009

In fact, research into the habits of mid- and major-level donors shows that eight in ten have made donations online, and an equal number have written a check in response to direct mail, sent in via postal mail. Additionally, actively encourage direct mail recipients to go online to donate.

Integration 50

Integration Marketing Mail Channel 50

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. While retention rates have been lower, there are opportunities and questions we still need to address. Tags: NPTech Fundraising blackbaud email.

Attention 36

Attention Metrics Online Fundraising 36