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Discussion of Donor Data Retention

Robert Weiner

The same topic came up recently on the APRA''s listserve, PRSPCT-L. The original question: My organization is working on a data retention policy and wondering if others have insights to share. A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records.

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Dear Moby, what are the different types of email marketing? 

Whole Whale

Great question, but first, let’s explore what email marketing is and is not. This email type is sent with the usual goals of acquiring, recruiting, informing, or welcoming new subscribers to your organization’s email listserv. Sending retention emails is a great tactic to help with improving metrics and cleaning out your list.

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professionals

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The Zoetica Salon: A Peer Learning Community for Nonprofits and Social Media

Beth's Blog: How Nonprofits Can Use Social Media

We will have a monthly theme, which will include resources, discussion questions, and more. In those days, we used listservs and online discussion software, but platform matter. Our intent is to provide a space for just-in-time answers and share best practices at no charge.

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A 5 Week Mid-Level Donor Boot Camp: Make Your Nonprofit’s Mid-Level Fundraising Program Great Again

Connection Cafe

Start out by answering some fundamental questions. Better retention? If you have access to it, what are the first-year and multi-year retention rates for these donors? Launching a 3-question survey to mid-level donors with email addresses. Our mid-level fundraising listserv has more than 200 active participants.

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Research Friday: A Case for Content Curation

ASU Lodestar Center

This is a question our faculty, staff, and student team asks frequently in our quest to meet our Center's mission to help build the capacity of the social sector for those who lead, manage, and support nonprofits.

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