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Discussion of Donor Data Retention

Robert Weiner

The same topic came up recently on the APRA''s listserve, PRSPCT-L. The original question: My organization is working on a data retention policy and wondering if others have insights to share. A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records.

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Dear Moby, what are the different types of email marketing? 

Whole Whale

This email type is sent with the usual goals of acquiring, recruiting, informing, or welcoming new subscribers to your organization’s email listserv. “Baby Come Back”: Retention Emails Retention emails are re-engagement emails, which are messages sent to a donor or supporter who has not been active for a while.

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The Zoetica Salon: A Peer Learning Community for Nonprofits and Social Media

Beth's Blog: How Nonprofits Can Use Social Media

In those days, we used listservs and online discussion software, but platform matter. It was the free and open sharing of knowledge, insights, quick tips, and how-tos. I then modeled this support on the online community — and we quickly had a village of practitioners supporting one of another.

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A 5 Week Mid-Level Donor Boot Camp: Make Your Nonprofit’s Mid-Level Fundraising Program Great Again

Connection Cafe

Better retention? If you have access to it, what are the first-year and multi-year retention rates for these donors? Our mid-level fundraising listserv has more than 200 active participants. A program overhaul is going to require time and patience. There’s a good chance the ROI will be worth it, but you need to put in the work.

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Museum Photo Policies Should Be as Open as Possible

Museum 2.0

While doing research, I found myself digging back into old arguments on museum listservs about photo policies and I want to add my two (very opinionated) cents on this. There have been several studies that show that creating a personal record of an experience and reviewing it later increases learning and retention of content.

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Research Friday: A Case for Content Curation

ASU Lodestar Center

Beyond the Center, there are also dozens of listservs, blogs, and electronic "hallways" devoted to philanthropy, nonprofit leadership and management, volunteerism, and other facets of the social sector.

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