The Five Building Blocks of a Digital Advocacy Campaign, Part 1: Tell an Impactful Story
Media Cause
DECEMBER 21, 2021
We call this process of information-gathering the “discovery” phase. The goal of the discovery phase is to understand what your audience cares about, what their values are, and what are their anxieties or concerns. . And they certainly don’t want problems that seem insurmountable like sexual violence or homelessness.
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