Candid

MAY 10, 2023

Here we also share the key components of each phase and best practices for streamlining your efforts. Similarly, for display advertisements on websites, distill your messaging into compelling headlines and striking visuals to grab your audience’s attention. But managing a campaign’s moving pieces can be challenging.

Communication 98

Communication Campaign Channel Measure 98

Nonprofit Tech for Good

FEBRUARY 5, 2021

In practice: 1) The Brain Donor Project. The Brain Donor Project’s end goal is to get you to register your brain for donation after your death—a major ask that is likely to be shocking or even offensive to some people. Notice the similarities of the layouts: they have a headline, a description, an impactful statistic, and a link.

Technique 325

Technique Design Websites Brain 325

Connection Cafe

DECEMBER 27, 2013

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. The data we gathered via Analytics during the User Research phase and during Stakeholder Discovery is key to assessing content performance. See the end of this post for a linked index of other posts in the series.

Design 36

Design Process Content Web 36

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Is our board on track for the public phase? The Public Phase In launching this final phase, timing is key.

Campaign 57

Campaign Tools Phase Accessibility 57

BoardAssist

DECEMBER 15, 2014

Describe your project as “innovative,” trailblazing ” or “groundbreaking ,” and your work as “ wide-ranging , or extensive.”. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Eliminate every possible word – including adjectives and descriptive phases – in your copy. “If Use headings.

Mail 61

Mail Money Raise Tips 61

Connection Cafe

NOVEMBER 6, 2018

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. By including them in the early phases of a giving day, they will feel invested in your strategy. These updates are not an opportunity to make an ask, but rather a time to share.

Giving 22

Giving Gift Demographics Donor 22

sgEngage

NOVEMBER 30, 2023

Write an Inspirational Press Release Take the “working backwards” philosophy to its conclusion by writing a fictional press release with a headline that gives you shivers, one that celebrates your future accomplishment made possible by your innovative mindset. The objective is the destination; the key results get you there.

Nonprofit 94

Nonprofit Adopt Chart Press 94