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Launching a successful nonprofit communications campaign

Candid

Here we also share the key components of each phase and best practices for streamlining your efforts. Similarly, for display advertisements on websites, distill your messaging into compelling headlines and striking visuals to grab your audience’s attention. But managing a campaign’s moving pieces can be challenging.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

In practice: 1) The Brain Donor Project. The Brain Donor Project’s end goal is to get you to register your brain for donation after your death—a major ask that is likely to be shocking or even offensive to some people. Notice the similarities of the layouts: they have a headline, a description, an impactful statistic, and a link.

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professionals

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112 Tips to Raise More Money by Mail

BoardAssist

Your goal in the first part of the letter is to get your reader’s attention. Describe your project as “innovative,” trailblazing ” or “groundbreaking ,” and your work as “ wide-ranging , or extensive.”. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Tom Ahern). Assume your reader will.

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How to Plan Your University’s Best Giving Day Yet

Connection Cafe

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Sending direct marketing pieces or starting your phone calls too early will draw attention away from your other fundraising activities. Adjust your goals as needed.

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Bringing Women a Global Voice: Jensine Larsen, World Pulse

Have Fun - Do Good

Our next phase is really a massive expansion - our vision is to link over five million women within three years into one of the largest action networks for women in the world, and have a communications infrastructure that really unites the women's movement. There are a lot of things that are different from the start up phase.

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