Nonprofit Email Basics: Master Effective Fundraising Communications
sgEngage
FEBRUARY 17, 2023
Navigating a challenging economy, the rising cost of living, and staffing issues, many nonprofits are feeling the heat. When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful. But take heart. Thank you’s. Peer to peer.
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