Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. There are other ways to measure your RSS reach. If not, why?

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

She recommends that you don't go into your analytics or stats program without composing a specific question first. Here are seven tips to help you start measuring social media efforts. You should understand how this model works , but don’t get distracted by trying to find flaws in how engagement measures are constructed.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest. I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Engagement. I was [.]

Benchmark 102

Benchmark Photography Ratio Stats 102

CauseVox

JUNE 1, 2021

It’s easy to get bogged down by stats so make it relatable by designating an individual as the focal point and adding a personal, heartfelt narrative. This is the true measure of success that ties tangible impact back to individual donations. This rings true, particularly for younger generations. Not sure where to start?

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric. Technorati ???Authority???

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I also don't want to get too deep into geeky measurement crap. Standardized metrics for measuring the ROI of social media strategies are a moving target. The current conversation is about the need for new metrics and methods for objective measurement. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56