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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

” Leadership modeling is important. When they launched their staff as champion strategy, they had to make the case that it was worth the investment of their time. In addition, they have an internal listserv for support where staff share suggested tweets for new reports or new features or techniques on Twitter.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Understand how the model works , but don't get distracted. Do posts with more questions in the title and questions in the end generate more comments?

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Museum Photo Policies Should Be as Open as Possible

Museum 2.0

While doing research, I found myself digging back into old arguments on museum listservs about photo policies and I want to add my two (very opinionated) cents on this. A great shot of your institution, shared on Flickr, serves as a free piece of marketing that may generate ticket sales.

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NpTechTag Summary: Insect Antennae, A Blast from the Past, and More

Beth's Blog: How Nonprofits Can Use Social Media

Generation. the integrated philanthropy model in honor of National Corporate Philanthropy Day. " Donor Power Blogs describes the online/offline generation gap , although some members of the great generation have been spotted on YouTube. Commentary on the data here. What do you think? Also announced 2.0

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ExhibitFiles: Interviews with Initiators Jim Spadaccini and Wendy Pollock

Museum 2.0

By then, I hope we have enough good models and people who want to be a part of this that it will have a life of its own. We looked at LinkedIn as a model. Wendy: We were also very concious about not wanting ExhibitFiles to interfere the ASTC/ISEN listserv. I challenge you to model the kind of content you'd like to see.

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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

So we want people who are respected community leaders, strong communicators, people who will generate energy and momentum, and credibility and trust in the work that you’re doing. And I would say this is a pretty replicable model, right? And I would say there’s no like one-size-fits-all model for the number of people.

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Wikis: What, When, Why

Museum 2.0

The most well-known example is Wikipedia , a user-generated encyclopedia which boasts over 6 million entries written and edited by about 30,000 volunteer participants. While there are some criticisms of its consensus-based model for information-vetting, there's no doubt of its success as a collaborative knowledge-creation project.

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