Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59

Lesson Fundraising Digital Test 59

NetWits

NOVEMBER 29, 2011

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

email 230

email Raise Cancer Info 230

Nonprofit Tech for Good

JANUARY 14, 2013

are now integral parts of our online communications and fundraising campaigns and like any tools of value, they requite a minimal level of financial investment. So, for 2013, if you are not doing so already, you must first define your metrics and then plot and track their progress in a Social Media ROI Spreadsheet.

Social Media 247

Social Media Management Media Social 247

Qgiv

MAY 11, 2021

Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). Unfortunately, hospital/medical group nonprofits, government entities, and schools, universities, and academic institutions are not eligible.

Google 52

Google Grant Rate Headline 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Last week, I was honored to deliver the lunch keynote at the 2014 TechNow Conference in Pittsburgh, PA organized by The Bayer Center for Nonprofit Management at Robert Morris University. (My When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding.

Fund 130

Fund Campaign Practice Giving 130

Nonprofits Source

MARCH 21, 2018

They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them. In an average peer-to-peer fundraising campaign, 15-18% of donations are referred directly from Facebook. 45 million was raised by nonprofits through Facebook fundraisers on Giving Tuesday. Facebook Live.

Social Media 109

Social Media Resource Marketing Media 109