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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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3 SEO Strategies To Increase Your Nonprofit’s Online Reach

TechImpact

Accepting donations, tracking volunteers , and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches. Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online.

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professionals

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Highlights from the Salesforce.org Nonprofit Summit

Saleforce Nonprofit

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . If you missed the event or would like to revisit the highlights, check out our on-demand content and resource library. Relive Highlights from Nonprofit Summit.

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The Beginner’s Guide to Writing the Perfect Fundraising Letter

Get Fully Funded

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Take a look: So, what does it take to get your fundraising letter right so you can raise thousands through the mail, even if this is your first mailing or if your last letter was a total flop?

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10 Ways Nonprofits Can Use Blogs and Bloggers to Support Their Cause

Have Fun - Do Good

According to the blog search engine, Technorati 's, "State of the Blogosphere" in October 2006 : Technorati is tracking more than 57 Million blogs. Web publishers use RSS to easily create and distribute news feeds that include links, headlines, and summaries. Include outreach to bloggers as part of your online fundraising campaigns.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

Admittedly most tools are a waste of time and money, however, we’ve managed to track down a few exceptions to this rule and provide a brief overview of how nonprofits can leverage them to get results. They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them.