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Dear Moby, What does Email Accessibility look like?    

Whole Whale

Avoid Flashing or Rapidly Changing Content Content that flashes or changes rapidly can trigger seizures in individuals with photosensitive epilepsy. Planning and sending out a routine retention email to gather feedback or to win back subscribers’ engagement benefits your organization’s overall email strategy.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Lean into what works.

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The Old and The New: It’s Always Our Challenge

Connection Cafe

I learned computer programming in a chilly room filled with massive equipment, flashing lights and mysterious noises. But was that the only secret to donor retention ? Nonprofit Fundraising #nptech donor retention fundraising tools nonprofit technology NXT' I daresay we were more dependent “back then” on what we could deduce.

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The End of the Beginning of Online Giving

Connection Cafe

Here is a short list of innovations that happened after online giving began in 1999: Airbnb, Android, Bitcoin, Chrome, Dropbox, Etsy, Facebook, Github, Hashtags, iPod, iPhone, iPad, jQuery, Kindle, LinkedIn, MySpace, Netflix, Oculus Rift, Pinterest, Reddit, Slack, Tesla, Twitter, USB Flash Drive, Venmo, Wii, Xbox, YouTube, and the Zettabyte.

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Donor Segmentation | Comprehensive Guide + Tips for Success

Bloomerang

How segmentation impacts retention. Donor segmentation has been shown to help organizations increase their donor retention, which is a key metric for growing and sustainable fundraising. Donor retention helps your nonprofit earn reliable revenue, making it easier to carry out its mission consistently. So what does this mean?

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5 Effective Design Tips to Increase Donor Giving

NonProfit Hub

An admirable mission alone is not enough to drive donor engagement and retention. Choosing HTML and CSS over Flash Player. Since you’ll most likely receive sensitive information like street addresses and phone numbers from your donors, you should use Extend Validation (EV) SSL certificates to protect their data.

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