Remove Flash Remove Phone Remove Retention Remove University
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Dear Moby, What does Email Accessibility look like?    

Whole Whale

Avoid Flashing or Rapidly Changing Content Content that flashes or changes rapidly can trigger seizures in individuals with photosensitive epilepsy. Planning and sending out a routine retention email to gather feedback or to win back subscribers’ engagement benefits your organization’s overall email strategy.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Lean into what works.

Lesson 59
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The Old and The New: It’s Always Our Challenge

Connection Cafe

The last time I attended a university, it was on a beautiful, old campus lined with brick buildings with white pillars. I learned computer programming in a chilly room filled with massive equipment, flashing lights and mysterious noises. But was that the only secret to donor retention ?

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The End of the Beginning of Online Giving

Connection Cafe

Here is a short list of innovations that happened after online giving began in 1999: Airbnb, Android, Bitcoin, Chrome, Dropbox, Etsy, Facebook, Github, Hashtags, iPod, iPhone, iPad, jQuery, Kindle, LinkedIn, MySpace, Netflix, Oculus Rift, Pinterest, Reddit, Slack, Tesla, Twitter, USB Flash Drive, Venmo, Wii, Xbox, YouTube, and the Zettabyte.

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