Nonprofit Email Communication Truth: Quantity Is As Important As Quality
Bloomerang
MARCH 13, 2023
85% of all emails are spam. The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind. Need proof?
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