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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. Show how gifts further the outcomes step-by-step. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Lean into what works.

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11 Donate Now Best Practices for Nonprofits

Nonprofit Tech for Good

While it’s impossible to track these donations unless you poll your online donors, the more your nonprofit utilizes social media to build your online brand and your e-newsletter list, the more likely potential online donors are to discover your nonprofit—and your nonprofit’s “Donate Now” landing page. Launch an Online Gift Donation Program.

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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

Knowledge: Subject matter expertise, research, polling, case studies. Files: Is your organization the holder of the official record of something? Do you have the news clippings of major events in your files? Thank them on the anniversary of their gift, directly tying it to a win or impact. Welcome packet.

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[VIDEO] How to Talk about Legacy Giving Without Seeming Creepy

Bloomerang

But first what I want to do is just ask Steven to launch a poll to gauge where you are right now with regard to feelings about promoting legacy giving in your nonprofit. So the poll is just sticking up here. Nearly 70% of people make gifts to charity during their lifetimes but only 6% leave a bequest. Okay, there we go.

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

For instance, your major gift officer may use an app to look up more information about major prospects prior to initial meetings. Polling capabilities enable quick decision-making between and leading up to meetings. Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go.

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Mobilize Those Mobile Eyes Again

Connection Cafe

But there are also services that will tell you which of the current phone numbers you have on file for your constituents are mobile numbers. Over at Humane Society, 3 percent of end-of-year gifts came in through their mobile-optimized site, and 38 percent of those giving were first-time donors to the organization.

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NpTech Tag: Roundups from and about Facebook and More

Beth's Blog: How Nonprofits Can Use Social Media

From last week's Web2.04Dev Conference is a snap poll " What does Web2.0 " -- the poll was done with mp3 files and so you can hear their voices. Deborah Finn isn't crazy about Facebook, although she likes giving virtual gifts and especially using the applications of her clients, like Changing the Present.

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