Sun.Jan 30, 2022

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8 Steps for Creating an Event Marketing Plan

AccelEvents

Events are quickly becoming another critical addition to the event marketer’s stack. Events of all shapes and sizes can be used for lead generation, revenue growth, and brand awareness. To run a successful event, you need to market it and draw in potential attendees. How you develop your event marketing plan will depend on your event goal and the type of event you plan to run. .

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22 courageous things you can do during the Year of the Tiger

Nonprofit AF

Hi everyone. This week, February 1st, we usher in the Lunar New Year. In Vietnam, where I was born, T?t is.

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5 Top Strategies for Better Member Communications

Get Fully Funded

When nonprofits think about improving communication with supporters, they often think of it as a separate task from the rest of their operation. However, the most effective communication is directly informed by and integrated into all of your functions and the nonprofit tools you use. . Your member relations shouldn’t be an afterthought. Rather, they should be a vital part of the overall strategy for your nonprofit.

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How To Hire The Right People And Set Them Up For Success

Eric Jacobsen Blog

In the new book, Talent: The Market Cap Multiplier , you’ll discover how seven companies from around the world reinvented the talent management process to become better functioning companies and talent engines that drive impressive growth. Dig into Talent to learn the case studies of Johnson & Johnson, Hemnet, Argus Media, HireRight, Vishal Retail, Depop and Oak Street Health.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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19 Way To Leverage Your Events for Generating Leads

AccelEvents

Running an event is one of the best things a business can do to promote its brand. You may want to get more customers, grow a brand awareness campaign, or promote a product launch. And the truth is, any sized business can run a successful event as part of its overall marketing strategy. A virtual, in-person, and hybrid event can all be used in generating leads.

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How To Craft Your Mission Statement

Eric Jacobsen Blog

A lot of companies struggle when creating their mission statement. Author Peter F. Drucker provides the following good advice in one of my favorite book's of his, The Five Most Important Questions You Will Ever Ask About Your Organization : Every mission statement has to reflect three things : Opportunities Competence Commitment In other words, he explains: What is our purpose?