Reaching Gen Z on social media: Expert advice vs. Gen Z opinion
Candid
JUNE 7, 2023
Experts say that Gen Z: Wants to see impact through storytelling, primarily through social media videos. But to truly understand how nonprofits can best engage Gen Z on social media, we thought it was important to bring my generation’s voice into the conversation. Has a shorter attention span, which requires content that is skimmable.
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