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How to Write for SEO and Rank on Google

NonProfit Hub

Craft the perfect headline and supporting subheads. . Google pays close attention to your headlines and subheads, and it’s smart to write them in a way that’s search engine-friendly. . To start, let’s talk about your main headline on a page, or the <h1> tag. How do they . describe their services?

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The Case for Cause Marketing

Connection Cafe

The below is an excerpt from a new eBook from Blackbaud, The Case for Cause Marketing. Read the entire eBook here. This is someone who knows how to design a story that gets people thinking, clicking, and acting. Who needs a seat at the table to build a successful cause marketing program? Your preeminent customer whisperer.

Causes 24
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Creating a Natural Conversation on Your Donation Landing Pages

NonProfit Hub

They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. We changed the headline to convey value, gave the copy contextual placement near the form, and moved the email acquisition form into the eye-path of the visitor. The treatment produced a 7.7%

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Transform Your Donation Landing Pages for Year-End Giving

NonProfit Hub

They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. We changed the headline to convey value, gave the copy contextual placement near the form, and moved the email acquisition form into the eye-path of the visitor. The treatment produced a 7.7%

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10 Best Web Content Practices - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives. Also try and use headlines, par"you" or "your" where possible. But, in reality, as important as those things are, they aren’t what tend to make great nonprofit websites.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. Your headline is the first thing people see when your article pops into their social feeds, inbox or however else it’s found. Use Emotion As A Call To Action.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Why Designing Your Nonprofit Culture is Do or Die is about sharing values, a defined mission and vision, and valuing your people. John Haydon is offering up [FOR FREE] 42 pages of eBook goodness to help you get more traffic, increase search rankings and boost conversions. Or free sodas.

Story 54