Customer Experience Plays Marketing as a Long Game
.orgSource
FEBRUARY 6, 2023
Traditionally the CMO’s focus has been on generating revenue by convincing customers about what they want to buy and why. According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Isn’t that a CMO’s job? Well, yes, it could be.
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